In my never ending quest to find “the business”, I’ve started to put time in creating a system to receive and distribute leads of all kinds, ranging from mortgage leads, auto loan leads, debt leads, insurance leads and more to come. This isn’t a new idea at all, as there are many big players in the space such as LowerMyBills.

I don’t believe that you have to be the only unique company in the space to make money. Leads are here to stay and as some companies are struggling with high overhead due to the credit crunch, I hope to be in a good position to start making some money.

The key will be to generate the leads. I’m fortunate that I’ve had plenty of experience with SEO and affiliate marketing that I have generated leads before. However, in the past, I would just direct consumers to a 3rd party site and just receive a fee on a per lead basis. However, with my own system and business to distribute the leads, I’ll be able to afford to have spend more per lead and increase volume.

After being expose to the lead industry for a number of years, I’ve found there are a lot of very shady affiliates/lead sellers who will sell you recycle data. As a lead aggregator, one must be careful and avoid these guys like the plague. They will ruin your customers’ experience and your business will get a bad reputation.

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